As a wife, mom and small business owner spending a lot of time trying to choose which products I want to buy is simply a luxury I don't have. Not only that…I REALLY don't like spending money on something I don't like. And let's face it-it NEVER gets returned.
Many of my clients ask which products to buy. The truth is there are so many great and not so great products out there. But the question is really "Where to start?". So, I thought I'd share some helpful lingo I've learned working in the biz of cosmetics and skincare.
1)"Instantly Improves the Appearance"-This little doozy is a bit of a trick statement. I really means it provides a temporary cosmetic effect NOT a lasting effect. These are often is skin smoothing products and will help to hide the look of pores and fine lines. Look for cosmetics such as MAC's Prep and Prime Face which offers smoothing and illuminating benefits.
2)"HD or High Def"-this is the industry's version of the newest iPhone. Ideally it means the color will remain true, doesn't contain spf (which can alter the flash payoff) and will create less shine or texture. I use Makeup Forever's HD powder on the T-zone to finish the look for photos
3)"Mineral Makeup" this is both an advertising fad and truth. Minerals have always been in makeup such as titanium dioxide, mica zinc and silica. However some mineral product are more about what they DON'T contain which could be emollients and parabens. Titanium dioxide and and zinc oxide act as UV protectors without the chemicals of some others.
4)"BB Cream" - (Beauty Balm)a throwback to the beauty balms of earlier decades. These are hybrids of moisturizers, color (makeup) and some skin treatment ingredients. Similar to a tinted moisturizer. Some will provide a matte finish while others are dewy. I love the coverage that Bobby Brown's BB cream offers. It is also a bit more matte than some which works well for humid summers.
5)"CC Cream" -(Color & Corrective Cream) sister to the BB cream but with corrective skin treatment ingredients and products. As with the BB creams the finish and coverage will very.